I started my career in Joburg working in the magazine industry, working my way from intern to Fashion editor and learning from some of the greatest people in the industry. 

Having worked as a fashion editor, trend forecaster and art director; I have an understanding of what it takes to make product come to life through telling a story. My role as fashion editor allowed me to hone my styling skills. Working as as a trend forecaster taught me about the progression of styles and influence from high-level runway to fast fashion retail. And a global pandemic gave me the time to learn the basics of design programmes. I have a deep love for image making - from concept to end, more so when its done with kind people. Small local brands are very close to my heart and to make magic for these businesses make me very happy.