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A creative at heart Lucy enjoys creating images that are bold, crisp and clean. She is all about understanding her clients needs and seeing that through to the finished product.

Lucy understands the power of a strong brand presence and enjoys working with brands across all industries using food and the dining experience to add value to her clients offering. She is continually keeping up to date with food & design trends and aims to make her images edgy and current, yet accessible to the everyman.

Lucy’s unique experience in both the hospitality and FMCG industries gives her an understanding of how to communicate a brands identity through the use of imagery. She was responsible for all the design/ art direction and final sign off for all her brands marketing and imagery.

Not only has she worked in the industry but has also been the owner and ran 2 cafes, a catering company, bespoke cakery and online store. Her hands-on experience combined with her involvement in hospitality and FMCG gives her a unique outlook on her style.

Her unique style combined with 19 years of industry experience and extensive knowledge of food and restaurants, makes her invaluable.


Unilever | Knorr/ Knorrox | RCL Foods | Supreme/ Simply Chicken/ Yum Yum/ 5 Star Maize/ Flora/ Stork/ Meadowlands/ Piemans | Tiger Brands | Albany/ Tastic | Spar | Karma Free Kitchen | My Chef | Your Cake (Chateau Gateaux) | Pedro’s Chicken | Ultramel


Sunday Times Food weekly supplements and Cookbooks | Miladys Lifestyle Magazine and Cookbook | Neil Roake’s Cookbooks – Life’s a Beach Cottage, Life’s a beach

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